Greetings from ZIPANGU editorial department

Where to now, Japan?

Miki Oda of FinanTec, Shingo Yoshino of Zipangu Japan
Photo ( from left to right )Miki Oda of FinanTec,
Shingo Yoshino of Zipangu Japan

Having sprung to vigorous life on the promise of Prime Minister Shinzo Abe’s economic economic revitalization platform in late 2012 and 2013, the Nikkei stock index fell from the 16,000 to the 14,000 level in January this year, and has been stuck in a range between 14,000 and 15,000 ever since. The economy, however, is showing steady improvement. Following on from the initial generalized surge ignited by the Abenomics narrative, we are now seeing more of a stock-picker’s market. Investors are looking for compelling individual stories that provide a reason to invest in specific companies. Against this backdrop, corporate Japan needs to communicate its strategic goals clearly and make sure its IR outreach is up to snuff.

Over the course of its two “lost decades,” Japan was the first developed nation to experience a prolonged period of ultra-low interest rates. That was in part caused by the absence of any assets worth investing in. The solution for Japan is to better integrate with the global economy. True globalization means the marketization of every factor of production. The countries that possess those factors—whether the United States with its vast amounts of capital, emerging markets with their cheap, abundant labor forces, or commodity powerhouses like Russia and the Arab nations with their natural resources—will perform best in a globalized marketplace. What, then, is Japan’s greatest strength in this globalized world? My answer would be its organizational ability; its capacity to make capital, labor and resources work together in perfect balance.

In order to put the lost decades firmly behind them, Japanese companies also need to do some serious introspection. They too need to figure out what their unique strengths and values are, and then get that message out to the wider world.

Here at ZIPANGU our mission is to find smaller Japanese companies with an interesting story to tell and help them relay that story to an international audience. That is our modest way of contributing to Japan’s ongoing economic revival.

I hope you enjoy the issue.

Shingo Yoshino
Producer, ZIPANGU magazine
Presudent, ZIPANGU Japan Co., Ltd.

Volume 7, Spring 2014 Issue

Shingo Yoshino
Sakae Murakami
Writer (Japanese):
Hideo Amano
Writer (English):
Giles Murray
Writer (English):
Terry Graham
Masaki Fujita
Published by
ZIPANGU Japan Co., Ltd.
901, Shinkawa 2-chome, 9-3, Chuo-ku Tokyo 104-0033 Japan
President & Publisher:
Shingo Yoshino
Akira Kurane
Etsuko Mizusawa
Associate Publisher:
Masaki Fujita
Co-published by
Finantec Co., Ltd.
2F, Kayabacho 1-chome, 8-1, Nihonbashi Chuo-ku, Tokyo 103-0025, Japan
Masaki Kai
Miki Oda
Editorial support by
Nihon Securities Journal
Ningyo-cho 3-chome, 3-13, Nihonbashi Chuo-ku, Tokyo 103-0013, Japan

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